How to Make Your DIY Business Logo
The importance of a good logo cannot be overemphasized. Being the core of your branding, your logo must represent the essence of your business and make a memorable impression.
When creating your marketing materials, such as flyers, business cards, your website and the like, your logo will one of the most crucial parts of your design. That’s why you should never take it for granted. You should be willing to devote some time to it.
The good news is, you no longer have spend a big amount to hire a professional designer. Today, there are lots of online resources that let you create your own, thanks to simple editors that provide highly flexible options for customization.
Best of all, you don’t need any prior design knowledge or technical expertise. These tools are highly intuitive, meaning you only need to follow certain instructions. For instance, there are sites that will ask you questions about your business, and after that, they will provide logo recommendations based on your answers. From there, you can start conceptualizing and personalizing your log, and then download it in any format so you can use it on various materials.
Below are tips that can help you come up with a good design:
a. Selecting Colors – Use colors that fit the spirit of your brand. So if you sell children’s toys, bright hues work best. If you sell jewelry, more subdued and elegant shades are suitable. In fact, there is thing called psychology of colors. Read about it and see how it can help you pick the right colors for your logo.
b. Size Optimization – Ensure that your logo looks great in various materials or resolutions. In short, it must be scalable. There’s no need to keep adjusting the size manually for various purposes.
c. Finding Inspiration – You don’t want to copy other logos, but you can always get inspired by them. If you check online, there are many websites that feature the most successful logos. Let them be your guide as you create your own.
d. Sustainable Design – There’s nothing wrong with adjusting your logo every now and then, but not every week or every month. Note that logos are effective mainly because of their consistency, because its main job is to identify your brand.. If you change yours ever so often, you will only confuse the market and that will work against your brand.
e. Simplicity Is Key – Lastly, yes, simple logos are more unforgettable. It’s okay to be creative, but don’t go overboard. Creativity can actually get in the way of business if you forget that function is always the priority.